How to write effective emails.

How to write effective emails.

Here’s the hard truth: our inboxes are annoyingly crowded. Up to the point we can’t pay attention to all the newsletters, sales sequences, and offers that come in daily.

I don’t believe in marketing recipes. Every business is unique and you have to know the reason behind each strategy to apply it successfully. I do believe there are principles we can apply for success. Here are five you need to keep in mind every time you are writing emails, being business emails, email campaigns, or newsletters.