Portfolio
My Principles for Writing High-Converting Copy
Sales and Marketing are all about long-lasting, high-value relationships.
Humans are emotional beings.
Trust and empathy are the main pillars of high-value exchange relationships.
Understand your audience on a deep level. Create offers that add massive value to them. Stay true, committed, and present with your clients. Communicate in a way they feel seen, heard, and understood. Earn their trust. Do this, and money has no choice but to show up on your door.
Client Portfolio
Healing is Possible - By Rebeccah Silence
Rebeccah Silence is an Emotional Healing and Relationship Coach. She’s also a media personality and published author featured on several local radio and T.V. shows. Rebeccah helps people overcome their emotional pain and trauma to live a life of freedom, fulfillment, and joy. She also helps leaders become the best version of themselves and help others grow. She offers one-on-one sessions, intensive coaching programs, online courses, and in-person retreats.
Our projects include:
Social media management and content strategy, including content calendar.
Content creation for all her social media platforms, including Facebook, Instagram, and YouTube. This includes graphics, copy, and video scripts.
Video editing.
Meta for Business management and Facebook Ads management.
Email marketing management using Kajabi’s email system.
Website maintenance hosted by Kajabi.
Landing page design, copy, and sales strategy.
Sales funnels design, creation, and management.
Maria Heals
Maria Davis is a Medical Intuitive and Spiritual Business Mentor. She helps women leaders, coaches, and creators build their businesses with love and follow their soul’s calling. Maria offers her signature Circles year-round and monthly. She focuses on helping her clients build their capacity and agency so they can make more money and offer their gifts globally.
Our projects include:
Content editing.
Proofreading.
Paula is my trusted, confident, articulate, competent and timely editor here at Maria Heals. I love the way she takes ideas and gives them a structure so the message is clear, strong, in flow and attractive to my clients. Paula is a master in online marketing, supporting growth and expansion of the business. I highly recommend working with Paula for all writing and marketing needs for a successful business. It’s an absolute delight to have Paula on the Maria Heals team.
Maria Davis
Brave Girl International
Brave Girl is an organization that cultivates young women leaders, giving them the tools to trust themselves, be of service, and change the world. It focuses on using mindfulness as the main tool to help girls build self-confidence and self-love. Brave Girl was founded by Samantha Louise, Leadership Cultivator, guiding girls and young women to become natural-born leaders. It provides online courses, facilitation groups, and mentorship.
Our projects included:
Brand Book and Marketing Strategy.
Sales Plan, including client prospecting and sales training for the entire Brave Girl team.
Content strategy and content calendar.
SEO planning.
Communication strategy, including brand message, general copy guidelines, and sales pitch.
Flowation.com
Flowation.com is a SAAS company that provides an all-in-one platform for coaches and healers to promote and sell online. They get their online store, course platform, service appointment system, and more. Flowation also has a private community where coaches can interact with prospective clients, add value, and offer their services.
Our projects included:
YouTube ads management.
YouTube video scripts.
Blog content and P.R. articles for guest posting.
Copy for system user guides.
Promotional content, such as free e-books.
Landing page copy.
SEO smart copy and content.
Active Campaing email marketing strategy and copy.
Writing is Paula’s gift, she’s great at it! Her ability to put complex solutions into simple words is invaluable to our business. She is also an open-hearted person, always available and willing to serve. I’m grateful for having her on my team.
Simran Bhatia - CEO
Kika’s Workout
Kika helps busy executive women get fit. She developed a series of short training programs that accelerate women’s metabolism in less than thirty minutes a day. She compliments it with easy-to-follow diets. Kika believes we should all enjoy the foods we love. We only need to balance the way we eat. She also helps her clients develop healthy habits and a fit mindset.
Our projects included:
Email sales sequence and copy.
Audience targeting strategies.
Branding and messaging design.
Sales page copy.
Webinar structure and sales funnel.
After working with Paula, my email open rates and webinar conversion rates doubled. She helped me map out my audience journey and develop a sales structure that works (finally!). She simplified my email sequences, and yet they are now more personal and effective. She helped me polish my message and make it consistent, which turned into high-converting webinars. But most importantly, she helped me build confidence in what I do and my ability to sell.
Ericka Rojas - Founder Kika’s Workout
Dinámicas Creativas - Website development
Dinámicas Creativas (Spanish for Creative Dynamics) is a web development and online marketing company that helps medium-size businesses position their brands online. They give their clients all the tools they need to have an online presence, attract more clients, and grow their sales with practical, affordable Internet tools. I work with Dinámicas Creativas as an outsource online marketing service for their clients.
Our projects included:
Email marketing strategies and copy.
Blog content.
Facebook Ads creation and management.
Sales pages copy and online sales funnels strategy.
Paula is very creative. She has the initiative to propose new strategies. She has deep knowledge in different areas such as design, human behavior, marketing, sales, and can write about a wide variety of topics. She’s able to read people in a unique way. She’s very organized and detail-oriented. I highly recommend her services to anyone looking to increase their client reach and engagement.
Rigel Mena - CMO
adaliz calderón - divine feminine coach
Adaliz helps women connect with their divine feminine energy. For her, that means empowerment, self-esteem, and sexual expression. She believes women should be able to be themselves letting go of all taboos.
Our projects included:
Email marketing copy and management using Kartra.
Sales funnel strategy and copy, including sales pages.
Facebook Ads management. Including creatives, copy, campaign set-up, and ad monitoring.
Working with Paula has been a great experience. She has helped me a lot with my copy and sales funnels. I’ve gained clarity on my content, offers, and ad strategies. Her knowledge and connection with the spiritual world, and her ability to understand and deliver content for my audience have been a lifesaver for me. Paula is very diligent and attentive. I recommend you work with her without giving it a second thought.
Adaliz Calderón
Gato de la Suerte
Gato de la Suerte (Spanish for Lucky Cat) is a platform designed to promote Asian food among young adults. The project is an alliance created by major Asian food distributors in Costa Rica and local Asian restaurants.
Our projects included:
Content and social media strategy.
Content creation for Instagram.
Facebook ads creation and management.
This is the third project we do with Paula. One of the things I like the most about her is her business management experience. She thinks like a business owner. She identifies with your goals and makes them her own. She always has in mind the costs and profitability of any strategy she suggests. With all this experience and knowledge she will guide you and tell you what you need to do to meet your goals.
Jose Yong - CMO
Published books
I self-published my book “Fluye: El Arte de Alcanzar tus Metas sin Esfuerzo” on Amazon.
Writing experience and specialties
You create it, I’ll write about it.
With over 20 years of experience in arts, marketing, sales, and writing I can help you deliver your message on a wide variety of topics. These are my strong suit:
Coaching, leadership, and self-development.
Online marketing and copywriting.
Sales strategies and sales team training.
Business strategies.
Productivity and time management.
Architecture, interior, and lighting design.
Food, restaurants, and homemade cooking.
Health and fitness.
Mindfulness and spirituality.
New Age and Metaphysics.
Yoga and meditation.
Holistic and alternative healing practices.
Travel and Lifestyle.
Books, movies, and entertainment.
Any of the above content I can also write in Spanish.
The Design Process
I want to create copy and marketing strategies that truly connect with your audience. I also want to help you get the results you want. For that, we go through what I call our Desing Process. Don’t worry, it won’t take much of your time. This can be done quickly on your end, but rest assured that I will go deep on mine.
We meet for about an hour. We discuss your business, audience, brand values, and marketing goals. This is a one-time thing. It’ll apply to all projects we work together on unless your business experiences some transformation down the road.
I do the proper research. I look into similar content, audience preferences, and offer competitors. I do SEO research so your clients are more likely to find your content on the web.
We establish the what and the how. We decide what I can do for you and your business, and set an action plan.
We test and measure. Once an idea is executed, we measure the results you got from it. If it’s working, we keep going. If not, we make the needed changes and test again.
I believe marketing and sales are all about building long-lasting, high-value relationships. Great content that helps your audience is the best way to show that you understand their needs and are here for them.